Understanding TikTok

法塔玛

Some things you should consider are: Brand aesthetic Current Campaign Target Audience’s Preference Age Group Depending on these criteria, you can decide on a style. You could opt for visually pleasing shorts that rely on imagery, short tutorials featuring your product, or meme-able content relatable to your demographic. Adding proper texts and the right filters is a way to ramp up quality. You could have a mix of styles that you like or explore other niches; there aren’t many rules. To determine your audience’s preference, check what type of content does well on your other social pages to create a guideline. Whatever style you choose, focus on quality.

Bad quality is equal to negative brand image. You don’t need a production house and fancy equipment; a decent camera phone is all that is required. Target the “For You” Page Users phone number list feed on TikTok is divided into two segments; the people they follow and their “For You” page, aka FYP. The For You Page features specifically curated posts based on their watch and like history and recommends videos they might like. Being featured on the “For You” page as a brand lets you get more likes and followers to interact with your content. Landing on the For You Page of your target audience with good quality videos increases your chances of getting engagement and followers.



Keep reading to know more about how to make it to TikTok’s FYP. Hashtags are Game Changers TikTok’s newness makes it the best platform to utilize hashtags. Unlike Twitter or Instagram, hashtags on TikTok aren’t cluttered with posts back from 2010. Your chances of climbing the ranks in your niche are high if you can figure out the right hashtags. Moreover, TikTok’s Discover Page is completely based on relevant and trending hashtags. Captions on the app are limited to 100 words, so you are under a limit. It’s best to do your research before to get the best results. If you’re confused about which hashtags to choose from, check out Influencer Marketing Hub’s TikTok Hashtag Generator.