These communication channels are only

mooeenkhan

In a more constrained attention economy typographic display techniques once used in movie posters and cd covers are once again becoming effective ways to communicate a message. We are seeing the return of serif retro and much more stylized typefaces. A far cry from the lead typefaces of another era the new variable fonts allow endless possibilities. Despite their similarities the typographies used in modern logos have almost all been slightly modified by graphic designers to make them unique. Graphics aimed at millennials and generationz.


Graphic design of an advertising banner aimed at a younger jewelry retouch service clientele for retail quebec . Generation z attention boomers there is a changing of the guard in recent years the millennial and z generations have turned our daily lives upside down. These young people now have a significant weight in society as consumers and actors. First fully digital generations they grew up with screens. The traditional mass media have little influence over them. Consequently the basic design principles have lost their bearings.



What was considered until very recently as modern that is to say refined simple minimalist uniform and often monochromatic is now perceived by this new clientele as too cold corporate or even clinical. Like them todays visuals must be imperfect organic strong unique and human. These chart trends arent just for tik tok or influencers.  laboratories for the marketing of tomorrow. In 2022 design will be human the last few years have profoundly changed our society. In 2019 we concluded the same reflection by saying that the visuals would be stronger authentic and simple.